chp6 - 1. Which of the following is not a typical reason...

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1. Which of the following is not a typical reason for companies to expand into the markets of foreign countries? A) To gain market access to a greater number of customers for the company's products/services B) To build the profit sanctuaries necessary to wage guerilla warfare against global challengers endeavoring to invade its home market C) To achieve lower costs and enhance the firm's competitiveness D) To capitalize on company competencies and capabilities E) To spread business risk across a bigger number of country markets 2. One of the biggest strategic challenges to competing in the international arena is A) figuring out what kinds of strategic adjustments it will take to be responsive to cross-country differences in cultural, demographic, and market conditions. B) whether to charge the same price in all country markets. C) how many foreign firms to license to produce and distribute the company's products. D) whether to offer a mostly standardized product worldwide or whether to customize the company's offerings in each different country market. E) Both A and D. 3. Which of the following is not an accurate aspect of competing in the markets of foreign countries? A) A multi-country strategy is generally superior to a global strategy B) There are country-to-country differences in consumer buying habits and buyer tastes and preferences C) A company must contend with country-to-country variations in host
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This note was uploaded on 07/03/2011 for the course ECON 101 taught by Professor Ramiz during the Spring '11 term at Abilene Christian University.

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chp6 - 1. Which of the following is not a typical reason...

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