unit 1 marketing burgess - that is more likely to observe...

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Professor, A company that sells things on holidays that aren’t really recognized like Grandparents Day. Companies could use a holiday in their marketing campaign to beat out the competition that may overlook some holidays. Also, a company that has a target market
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Unformatted text preview: that is more likely to observe less well known holidays like Earth Day could use these holidays in their marketing campaign to better stand out against their competition....
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This note was uploaded on 07/04/2011 for the course MARKETING AB219 taught by Professor N/a during the Spring '11 term at Kaplan University.

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