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Unformatted text preview: confectionary. Nestle has the advantage that it offers caterers, fast food chains and other restaurants a complete range of high quality ingredients, base products and meal components, as well as leading consumer brands such as Nescafe. Quality is the cornerstone of the success of the nestle company. In addition, nestle has the ability to anticipate consumer’s needs and create solutions. Nestle has proven this ability a number of times by introducing new products that were required by all consumers. Sources: Drinking water in Pakistan and Nestlé www.alliancesud Nestle Pure Life www.nestle-purelife.us...
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This note was uploaded on 07/04/2011 for the course MARKETING AB219 taught by Professor N/a during the Spring '11 term at Kaplan University.
- Spring '11