unit 4 dq marketing - confectionary. Nestle has the...

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Hello professor and class, The topic I choose is nestle pure life. Their aim is to provide the customer with pure drinking water on suitable prices and make the product as convenient as possible. Also nestle pure life in Pakistan proves the accuracy of this fact. In Pakistan, there was a need for safe and healthy drinking water and nestle responded to this consumer need by introducing nestle pure life. They also claim that they provide the best food throughout the world. For nestle pure life they adopted the societal and marketing concept. Nestle has been serving worldwide with its excellence in product safety, quality and value. It provides many products which include dairy products, beverages, water, and infant dietetic and
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Unformatted text preview: confectionary. Nestle has the advantage that it offers caterers, fast food chains and other restaurants a complete range of high quality ingredients, base products and meal components, as well as leading consumer brands such as Nescafe. Quality is the cornerstone of the success of the nestle company. In addition, nestle has the ability to anticipate consumer’s needs and create solutions. Nestle has proven this ability a number of times by introducing new products that were required by all consumers. Sources: Drinking water in Pakistan and Nestlé www.alliancesud Nestle Pure Life www.nestle-purelife.us...
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This note was uploaded on 07/04/2011 for the course MARKETING AB219 taught by Professor N/a during the Spring '11 term at Kaplan University.

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