CS1_Brenda_Russell - Firewire Surfboards 1 Brenda Russell...

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Firewire Surfboards 1 Brenda Russell AB209: Small Business Firewire Surfboards June 23, 2011
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Firewire Surfboards 2 Firewire Surfboards 1) Identify and describe Firewire Surfboard’s major competitors. How are these rivals positioned in the marketplace? The two major competitors are Channel Islands and Lost Surfboards. Channel Islands surfboards not only cost more but the performance of their surfboards does not even come close to Firewires. Channel Islands surfboards not only cost more but they do not offer the flex and maneuverability that Firewires does. Lost Surfboards major attribute is that many customers love what they offer and have a hard time with changing the type of surfboard they want to purchase. Along with making custom surfboards Firewire is doing other things in order to stay ahead of their competition. 2) What should they have anticipated in the way of competitor reaction and the response of prospective customers? Firewire’s entrepreneurial team should have known, “their industries size, growth rate,
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This note was uploaded on 07/04/2011 for the course SMALL BUSI ab209 taught by Professor N/a during the Spring '11 term at Kaplan University.

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CS1_Brenda_Russell - Firewire Surfboards 1 Brenda Russell...

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