toms shoes - fundamental of marketing 1. The marketing...

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fundamental of marketing 1. The marketing environment is a marketing term that refers to surrounds and impact on the organization. Its force outside of marketing that affects marketing management ability to build and maintain successful relationship with target customers. There are three keys perspective on the marketing environment namely as “Micro Environment”, “Macro Environment” and “Internal Environment”. The trends of marketing environment that contributed in the success of TOMS shoes are as details below: Micro Environment The micro environment influence the organization directly where will forces that are close to the company and affect its ability to serve their customers. It includes the company itself, its supplier, customer market, competitors competitors. Company aspects of micro environmental refer to the internal environment of the company likes management, finance, research and development, purchasing, operations and accounting that each of them has an impact on marketing decision. Supplier are important because if they delay the supplies, this will result customers dissatisfaction. Marketing managers have to control the product movement and availability, and other trend of dealing with supplier so that can ensure the product will be delivered to in the time frame as promise to the customers. This action will maintain good relationship between customer and supplier. Customers market also plays a role in micro environmental aspects that is made up to buy goods or product for their house, to produce their own product to sell, to sell product for profit or to transfer the goods or product to public where they need them . Competitor where other companies that offering the same for product and services. The
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This note was uploaded on 07/04/2011 for the course SMALL BUSI ab209 taught by Professor N/a during the Spring '11 term at Kaplan University.

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toms shoes - fundamental of marketing 1. The marketing...

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