Sport_Media - Sport Media What is Media Print Media...

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Sport & Media
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What is Media Print Media Newspapers Magazines Electronic Media Radio, Television, Movies, Video tapes, Internet, Video games
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Relationship Media/Sport Informal and organized sport do not need media to exist. Corporate sport needs media Media needs sport too - parallel development due to industrialization & urbanization. Symbiotic relationship.
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Primary Functions of Media Inform Influence Entertain
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Latent Functions of Media Integration Social Change (bring in new ideas)
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History of Media in USA
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A. Newspapers Johannes Gutenberg -moveable type 1450’s Urbanization/Industrialization - newspapers Literacy rates increasing in USA (educat.) 1890’s newspapers begin cover sports William Randolph Hearst 1900’s 15% gen new=sports: today=50% Sports page 5 times as many readers as other sections. The advent of radio/TV has increased popularity of newspaper coverage.
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B. Magazines Popular before newspapers (mail delivery) Early = sports such as hunting, fishing, horse racing, etc. 1830’s first prominent sport magazine Spirit of the Times Now magazine for every sport-50% spc ns Sports Illustrated-5th, 4 million circulation.
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C. Books Popularity of 10 cent novel in 1840’s Field sports, horse racing, fishing, hunting First literary youth hero - Frank Merriwell Clean living, hard working, ethical, sports Over 135,000 copies sold each week Author: Gilbert Patten (Burt L. Standish)
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D. Radio KDKA in Pittsburgh 1920 - first prominent 1921 first heavyweight boxing match broadcast.
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