MEMO - MEMORANDUM to Ed Whitacre CEO FROM MARKETING...

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Unformatted text preview: MEMORANDUM to: Ed Whitacre, CEO FROM: MARKETING EXECUTIVE SUBJECT: CLAIMS OF BAIL OUT PAID DATE: On April 21, 2010 a press release from General Motors stated that all debts have been repaid to the U.S. and Canadian governments. This campaign has also been used in a commercial aired on television by General Motors. This campaign stated that, “General Motors has repaid, in full and with interest, the loans made last July by the U.S. Treasury and Export Development Canada.” This statement is inaccurate, as the amount paid back, “in full with interest,” came to the sum of 6.7 Billion Dollars. The total amount General Motors received totaled 50 Billion Dollars. I understand that we have lost customers due to financial assistance from the treasury, however I do not feel that leading our customers to believe that we are completely out of debt will gain back...
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This note was uploaded on 07/04/2011 for the course MGMT 3125 taught by Professor Aminekhayati during the Spring '10 term at SPSU.

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