Marketing Presentation1

Marketing Presentation1 - STRATEGY IN VISIONARY...

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7/7/11 STRATEGY IN VISIONARY ORGANIZATIONS Organizational foundation (why) • Core values • Mission (vision) • Organizational culture + Organizational direction (what) • Business • Goals (objectives)
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7/7/11 Core Values : An organization’s core values are the fundamental, passionate, and enduring principles that guide its conduct over time. An example of core values is Hewlett-Packard’s the “HP Way.” These core values of Hewlett- Packard (HP) originated with William Hewlett and David Packard, who co-founded the company in a garage in
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7/7/11 Mission : By understanding its core values, an organization can take steps to define its mission, a statement of the organization’s function in society, often identifying its customers, markets, products, and technologies. Some Example Mission Statements: v American Red Cross: “To provide relief to victims of disaster and help prevent, prepare for, and respond to emergencies.” v Southwest Airlines: To be dedicated “to the highest
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This note was uploaded on 07/05/2011 for the course BUS 102 at San Jose State.

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Marketing Presentation1 - STRATEGY IN VISIONARY...

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