marketing presentation 2

marketing presentation 2 - 7/7/11 FIGURE 4-2 A framework...

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Unformatted text preview: 7/7/11 FIGURE 4-2 A framework for understanding ethical behavior 4-2 7/7/11 Under standing ethical marketing behavior Societal cultur e and nor ms Societal culture provides a foundation for understanding moral behavior in business activities. Business cultures comprise the effective rules of the game, the boundaries between competitive and unethical behavior, and the codes of 7/7/11 7 Business Cultures ETHICAL MARKETING BEHAVIOR BUSINESS CULTURE AND INDUSTRY PRACTICES L O 2 Ethics of Exchange Caveat Emptor Consumer Bill of Rights (1962) U.S. Consumer Product Safety Commission Federal Trade Commission (FTC) 4-4 7/7/11 Caveat emptor : is the legal concept of let the buyer beware that was pervasive in the American business culture prior to the 1960s. The Consumer Bill of Rights (1962) is a :law that codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard. 7/7/11 Economic espionage...
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marketing presentation 2 - 7/7/11 FIGURE 4-2 A framework...

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