marketing presentation 2n

marketing presentation 2n - L.O 2 ETHICAL MARKETING...

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Click to edit Master subtitle style 7/7/11 L.O. 2 ETHICAL MARKETING BEHAVIOR SOCIETAL CULTURE AND NORMS
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7/7/11 FIGURE 4-2 A framework for understanding ethical behavior 4-2
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7/7/11 Understanding ethical marketing behavior Societal culture and norms Societal culture provides a foundation for understanding moral behavior in business activities. Business cultures “comprise the effective rules of the game, the boundaries between competitive and unethical behavior, and the codes of
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7/7/11 l Business Cultures ETHICAL MARKETING BEHAVIOR BUSINESS CULTURE AND INDUSTRY PRACTICES L O 2 Ethics of Exchange Caveat Emptor Consumer Bill of Rights (1962) U.S. Consumer Product Safety Commission Federal Trade Commission (FTC) 4-4
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7/7/11 Caveat emptor : is the legal concept of “let the buyer beware” that was pervasive in the American business culture prior to the 1960s. The Consumer Bill of Rights (1962) is a :law that codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard.
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marketing presentation 2n - L.O 2 ETHICAL MARKETING...

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