MKT310 01 - MKT310 NAME: Yue Gao ID: 7638 1. What consumer...

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MKT310 NAME: Yue Gao ID: 7638 1. What consumer wants (for benefits) are met by the following products or services? (a) Carnation instant breakfast, (b) Adidas running shoes, (c) Hertz Rent- A-Car, and (d) television home shopping programs. The consumer maybe chooses c. 2. Each of the four products, services, or programs in question 1 has substitutes. Respective examples are (a) a ham and egg breakfast (b) regular tennis shoes, (c) taking a bus, and (d) a department store. What consumer benefits might these substitutes have in each case that some consumer might value more highly than those mentioned in question 1? The consumer maybe chooses b. 5. What actions involving the four marketing mix elements might be used to reach the target market in question 4? The four marketing mix elements are product, price, promotion, and
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place. The products are the evening-school offerings of business-related courses such as marketing, accounting, finance, and management. The price is about the course’s price.
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MKT310 01 - MKT310 NAME: Yue Gao ID: 7638 1. What consumer...

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