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Unformatted text preview: they are shopping in a Best Buy store? Men: typically love the technology, and they like to play with it. women are looking for a knowledgeable person who can answer their questions in the simple manner. 4. What are two or three ( a ) objective evaluative criteria and ( b ) subjective evaluative criteria female consumers use when shopping for electronics at Best Buy? objective evaluative criteria: price. Brand. Quality subjective evaluative criteria: shopping environment. Less noise. 5. What challenges does Best Buy face in the future? I think best buy face unprecedented difficulties and pressure. Because it is conflict between the customers goal(more cheaper, good service…) and the seller’s(make more profits ). it is right to care the customers’ behavior, but you should make the cost declined....
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- Sales, objective evaluative criteria