MKT310 HW#3 - P 91. 1.2.3.4.5. 1. for many years Gerber has...

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P 91. 1.2.3.4.5. 1. for many years Gerber has manafactured baby food in small, single-sized containers. In conducting an environment scan, identify three trends or factors that might significantly affect this company’s future business, and then propose how Gerber might respond to these changes. In social forces, according demographics and population shifts, there are too many old people. Maybe Gerber should consider some food for old people. According the changing attitudes and roles of men and women. A lot of women have to work to make more money, so the baby’ s food is good for them. But they need more convenient and nutritional food, it is easy to carry. In consumer income. Because the heavy recession, a lot of family bankrupt. They lost their house or got devorce. They need more cheaper food. Maybe they need simple package to get same food with luxury and complex package. Competitive. A lot of new firms joined this market, they produce the same baby food. So Gerber must exploit new product and advertise on newspaper.
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2. Describe the new features you would add to an automobile designed for
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This note was uploaded on 07/05/2011 for the course BUS 102 at San Jose State University .

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MKT310 HW#3 - P 91. 1.2.3.4.5. 1. for many years Gerber has...

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