MKT310CH4LO2 - Code of ethics : a code of ethics is a...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
Understanding ethical 
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Understanding ethical  marketing behavior Societal culture and norms Societal culture provides a foundation for  understanding moral behavior in business  activities. Business cultures “comprise the effective  rules of the game, the boundaries between  competitive and unethical behavior, and the  codes of conduct in business dealing.”
Background image of page 2
Business culture and industry  Ethics of exchange Consumer bill of rights to safety, to be informed,  to choose, and  to be heard. Ethics of competition  two kinds of unethical  behavior are most common: economic  espionage, bribery. Economic espionage is the clandestine  collection of trade secrets or proprietary  information about a company’s competitors
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Corporate culture and 
Background image of page 4
Background image of page 5
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Code of ethics : a code of ethics is a formal statement of ethical principles and rules of conduct. Ethical behavior of top management and co-workers A second reason for violating ethics codes rests in the perceived behavior of top management and co-workers. Your personal moral philosophy and ethical behavior Moral idealism : is a personal moral philosophy that considers certain individual rights or duties as universal, regardless of the outcome. An alternative perspective on moral philosophy is utilitarianism, which is a person moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the...
View Full Document

Page1 / 5

MKT310CH4LO2 - Code of ethics : a code of ethics is a...

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online