MKT310-presentation

# MKT310-presentation - marketing actions Determine how to...

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STEP 2 : DEVELOP THE RESEARCH PLAN Specifying constraints Identify data needed for marketing actions Determine how to collect data

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Specifying constraints The constraints in a decision are the restrictions placed on potential solutions to a problem. Limitations on the time and money available to solve the problem. For example, specifying constraints in how many poor students in BeiJing. We do not need how many locals. We do not need how many rich students. We just have specifying constraints . We just want poor students.
You need check what you want. Then you go online get exactly you want. For example, we want survey how many poor students in BeiJing these years. We need identify how many students in BeiJing these years. Then we need identify how many locals. Finally, we get exactly we want. Identify data needed for

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Unformatted text preview: marketing actions Determine how to collect data Concepts Concepts are ideas about products or services. Develop a new-product concept, that is, a picture or verbal description of a product or service the firm might offer for sale. Methods Methods are the approaches that can be used to collect data to solve all or part of a problem. Sampling Probability sampling: using precise rules to select the sample such that each element of the population. Nonprobability sampling Statistical inference: involves drawing conclusions about a population. Determine how to collect data We collect these data online. There are some data statistics collect by people. Then they use computer consideration. They got the most right number. Then put it online to help others to collect....
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## MKT310-presentation - marketing actions Determine how to...

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