演讲稿.ppt

演讲稿.ppt

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7/7/11 Stage 1: Problem Recognition Make-Buy Decision S An evaluation of whether components and assemblies will be purchased from outside suppliers or built by The company itself. CHARTING THE ORGANIZATIONAL BUYING PROCESS STAGES IN THE ORANIZATIONAL BUYING PROCESS OR IN BUYING A MACHINE VISION SYSTEM Organizational buying behavior is the decision- making process that organizations use to establish the need for products and services and identify, evaluate, and choose among alternative brands and
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Unformatted text preview: suppliers . 7/7/11 Stage 3: Alternative Evaluation Stage 4: Purchase Decision Stage 5: Postpurchase Behavior 6-2 Bidders list : A list of firms believed to be qualified to supply a given item. . Stage 2: Information Search Value analysis S A systematic appraisal of the design, quality, and performance of a product to reduce purchasing costs. 7/7/11 Comparing the stages in a consumer and organizational purchase decision process...
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演讲稿.ppt

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