This preview shows page 1. Sign up to view the full content.
Unformatted text preview: evaluation for improvement of strategies. By adding kiosks in Stop and shop food chains and aligning with Mobil gas stations, Dunkin Donuts strategy sets direction for an entire organization and sets direction for a business division or product/service line. Dunkin Donuts is operating in ways to allow the organization to outperform its rivals. Dunkin Donuts is more than just dounts and coffee. It has tapped into other resources such as lunch menus and breakfast sandwiches; with this type of implementation I anticipate Dunkin Donuts has mastered its plan for growth to be achieved. They strive for the right balance of products to win new and maintain current customers....
View Full Document
This note was uploaded on 07/05/2011 for the course MGMT 6115 taught by Professor Anderson during the Spring '11 term at Dean.
- Spring '11