Maymi presentacion final - Where? "Founded...

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Where? "Founded by Jeff Bezos in 1994, and launched in 1995, began as an online bookstore, though it soon diversified its product lines, adding DVDs, music CDs, computer software, video games, electronics, apparel, furniture, food, toys and more." Reference, Inc. (1996-2010). Biography . Retrieved from http://phx.corporate- Being the largest book retailer in the United States , operating mainly through its Barnes chain of bookstores headquartered in lower Fifth Avenue in Lower Manhattan , New York City . The company has been selling direct to consumers for over 25 years, beginning with its mail-order catalogue in the 1970s. In the late 1980s, Barnes & Noble tested selling books online in an early generation venue called Trintex, a joint venture between Sears and IBM. In the mid-1990s, it sold books on CompuServe and later opened a full- fledged book superstore on America Online in March 1997. The company’s website,
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This note was uploaded on 07/06/2011 for the course MARKETING 101 taught by Professor Sierra during the Spring '11 term at University of Phoenix.

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Maymi presentacion final - Where? "Founded...

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