Audience Analysis Paper - AUDIENCE ANALYSIS PAPER Audience...

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AUDIENCE ANALYSIS PAPER 1 Audience Analysis Paper Luis D. Maymí Romero University of Phoenix COM 285 Prof. Richard Valdés González 19:05:35
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Audience Analysis Paper Effective communication is essential in any business role. As a manager of any major company, communication plays an important role on your day to day activities, because of the interaction the role requires and because the intent of any communication is to persuade. The following paper will outline the characteristics of the audience that a salesperson must consider when presenting a quarterly sales information meeting to a group of stakeholders, including managers, salespeople, and customers. We will talk about what communication channels are appropriate for this meeting and what are some considerations to keep in mind given the diversity of the audience in the meeting. Finally we will talk about how a salesperson ensures that the message is effective to the group attending the meeting One of the main characteristics you show take in to account is the degree of knowledge of the crowd and position within the company. These two aspects will play a vital role on your presentation. Also considering the demographics of your audience may help get the message thru your audience. When giving a seminar, speech or a report to the members of the board or company you work for, you should always consider several aspects of your audience as a whole so you will know how to respond to them. These considerations will determine the success or failure of your topic. Some considerations are: the audience size, how diverse the audience members are, how captive they are, and their composition. The audience's size is important because according to the size it will determine if your presentation will be a formal or more casual. Also taking into account that more people attending will provide much more diverse differences. Meanwhile a smaller audience is less diverse, but not always the smaller group allows for a casual presentation. Audiences in which the members are very similar to one another are called homogeneous, while diverse audiences are called
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heterogeneous. The more heterogeneous (diverse) an audience is, the broader your appeals must
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This note was uploaded on 07/06/2011 for the course MARKETING 101 taught by Professor Sierra during the Spring '11 term at University of Phoenix.

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Audience Analysis Paper - AUDIENCE ANALYSIS PAPER Audience...

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