INT335-Sumptuousness Designer Shoes International Company -...

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7/7/11
Sumptuousness Designer Shoes
International Company
Jenny Shen

7/7/11
Outline
 Why investing in Malaysia?
Shoes market in Malaysia
- Competitor

Risk in Malaysia

Package, Shipment & Service

Do it or NO?

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Why investing in Malaysia?
 GDP per capita: 14,700 (2010)
 GDP real worth rate: 7.1% (2010)
 Unemployment rate: 3.5% (2010)

Export : $156.40 billion (2009)
 Import : $119.50 billion (2009)
 Exchange rate:
1 US dollar = 2.9650 Malaysian
ringgits (RM)
 Low Labor Cost

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Why investing in Malaysia?

Currency difference-
Cheap designer shoes
price compare Western countries to Asia.
 No Language & culture barriers –
Chinese,
English, Cantonese…etc. (Muslims )
 A developing country (an upper middle
income country)

NO trade barriers-
ASEAN, OIC ,NAM , and Asia-
Pacific Economic Cooperation (APEC) to eliminate
trade barriers.

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Shoes Market

Shoes in demand-
Clothing, footwear, sportswear &
accessories retailers in Malaysia increased at a
compounded annual growth rate (CAGR) of 5.3% (2003 -
2008.)
 Shoes festival (2010) - Jimmy Choo

Competitor: VISS (biggest footwear retailers)- own half of
market shares