INT 335 – Import/Export Strategies
Case Study Project
Research the home and host countries and perform market research to determine the level of
demand for your product, uncover any barriers to entry, and bureaucratic red tape.
Due: Friday, March 18
Please submit this to the digital drop box so I can make comments and send
them back to you electronically.
This is the most intensive part of the project, and you will have a substantial amount of time to complete
I will, however, be giving you some pretty direct sources which answer many of these questions.
Please combine the sources I provide you, outside resources, the documents under the Course Documents
tab on Blackboard, and the Nelson book: “Import, Export: How to Take your Business Across Borders”.
Is your product in demand?
What is the competitive environment like in the industry in
which you will be participating?
According to the Datamonitor market report, “Clothing, footwear, sportswear and
accessories retailers in Malaysia increased at a compounded annual growth rate (CAGR) of 5.3%
from 2003 to 2008. Clothing and footwear market sales accounted for an 88.9% share of the
clothing, footwear, sportswear and accessories retailers’ format in 2008.” This means the shoes’
market is in demand and people need shoes to live but they also want to look go on them.
year, there was a shoes festival hold by the famous fashion designer- Jimmy Cho.” The main
objective of this festival is to reinforce Malaysia's position and reputation as a leading producer
and world-class exporter of quality and innovative footwear, and to use this as another tourism
product to attract more visitors to Malaysia.” Which means Malaysia is a good market for
manufacturing designer shoes. However, I do have a competitive company in Malaysia. The
footwear industry in Malaysia is one of the oldest manufacturing activities in the country. There
are currently about 1,000 footwear manufacturers, employing workforce of some 30,000, and the
annual production capacity is estimated at 70 million pairs. They located in the states of Perak,
Selangor and Johor. Malaysian footwear manufacturers have successfully marketed their own
brands such as Vincci, Bonia, Sembonia, Carlo Rino, Jukebox, Asadi,
Dr. Cardin, Nose, Lewre,
Another market research of Malaysia’s shoes market. The Malaysia shoe export boast
RM600 million in the foreign market and RM500 million in the domestic market last year.
Malaysia's total import of footwear grew at a commendable rate of 29.7% during the 2007 to
2008 period as compared to 9.01% from 2006 to 2007. Basically, Malaysia's total production of
footwear comes from the backyard industry located in Seri Kembangan, Selangor. This is both a
good news and bad news for my company. The import footwear market in Malaysia grew which
means the footwear market demand grew. However, I am facing a huge footwear company in
Malaysia which has most of the footwear market in Malaysia.