Final Exam - INT 335 Import/Export Final Exam Due Date: May...

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INT 335 Import/Export Final Exam Due Date:  May 6     th     by 11:59pm     Short Answer Questions (30 points each): 1. What is Self Reference Criteria and how does it pertain to doing business in other  countries?  Self Reference Criteria if we talk about in basic terms then SRC means to forget about self like if a company is going to some another country then the going company will have to take care about the culture etc of the host country and will have to forget about our culture like McDonalds when entered India they sold product aloo tikki burger inspite of their beef burger. Self reference criterion is the influence of one's culture on the behavior in a given situation. When put in a situation people tend to respond in a way that is closely associated with their culture. In international marketing scenarios, we are talking about working in different cultural environments and hence a self referenced behavior may not be the "correct" behavior from the perspective target culture. Hence realization of these differences of culture and the possibility of self reference criterion is important in international marketing. This is not such a big issue in
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Final Exam - INT 335 Import/Export Final Exam Due Date: May...

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