ost of IBM - 1 EXECUTIVE SUMMARY International Business...

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1. EXECUTIVE SUMMARY International Business Machines (IBM) is the largest information technology company in the world, the world’s largest business and technology services company, the world’s largest consulting services organization, the world’s largest information technology research organization, and the world’s largest financier of information technology. IBM is an innovation-based business serving the needs of enterprises and institutions worldwide. It defines innovation as the intersection of business insight and technological invention. By helping its clients redesign their business processes and organizational structure, enabled by new operating environments, IBM helps them to become on demand businesses. IBM first described this new model and set of capabilities in 2002, believing they represent the evolution of information technology architectures and of business and institutional models. IBM calls this architecture the on demand operating environment: an infrastructure based on industry-wide standards (commonly referred to as "open standards"), rather than proprietary technologies. The shift to standards-based technologies has been bolstered significantly in recent years by the rapid growth of the open source software movement, a result of large-scale collaboration among members of the worldwide developer and business communities. IBM’s clients include many different kinds of enterprises, from sole proprietorships to the world’s largest organizations, governments and companies representing every major industry and endeavor. Over the last decade, IBM has exited or greatly deemphasized its involvement in consumer markets and divested itself of other noncore businesses to concentrate on the enterprise market. The majority of the company’s enterprise business, which excludes the company’s original equipment manufacturer (OEM) technology business, occurs in industries that are broadly grouped into six sectors around which the company’s go- to-market strategies, and sales and distribution activities are organized: (1) financial services: banking, financial markets, insurance; (2) public: education, government, healthcare, life sciences; (3) industrial: aerospace, automotive, defense, chemical and petroleum, electronics; (4) distribution: consumer products, retail, travel, transportation; (5) communications: telecommunications, media and entertainment, energy and utilities; and (6) small and medium business: mainly companies with less than 1,000 employees. 1
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Organizationally, IBM’s major operations comprise a global services segment; a systems and technology group; a personal systems group; a software segment; a global financing segment; and an enterprise investments segment. Global Services is a critical component of the company’s strategy of providing insight and solutions to clients. While solutions often include industry-leading IBM software and hardware, other supplier’s products are also used if a client solution requires it. Global
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ost of IBM - 1 EXECUTIVE SUMMARY International Business...

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