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Session two MHA 6500 - MHA 6500 Session Two Dr Burton"The...

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MHA 6500 Session Two Dr. Burton
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“The understanding that underlies the right decision grows out of the clash and conflict of divergent opinions and out the serious consideration of competing alternatives….Unless one has considered alternatives, one has a closed mind.” Peter Drucker
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Strategy Formulation Not a single decision But a series of increasingly more specific questions.
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Strategy Formulation Process Developing Strategic Alternatives Evaluating Strategic Alternatives Strategic Choice
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Decision Logic of Strategy Formulation Directional Strategies Adaptive Strategies Market Entry Strategies Competitive Strategies Implementation Strategies Ends Means Ends Means Ends Means Ends Means Strategy Implementation Strategy Formulation
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Exhibit 6-5: Strategic Thinking Map- Hierarchy of Strategic Decisions and Alternatives Directional Strategies Adaptive Strategies Market Entry Strategies Competitive Strategies Implementation Strategies Mission Vision Values Goals Expansion of Scope Diversification Vertical Integration Market Development Product Development Penetration Contraction of Scope Divestiture Liquidation Harvesting Retrenchment Maintenance Scope Enhancement Status Quo Purchase Acquisition Licensing Venture Capital Investment Cooperation Merger Alliance Joint Venture Development Internal Development Internal Venture Strategic Posture Defender Prospector Analyzer Positioning Marketwide Cost leadership Differentiation Market segment Focus/ Cost leadership Focus/ Differentiation Service Delivery Pre-service Point of Service After-service Support Culture Structure Strategic Resources Unit Action Plans Objectives Actions Timelines Responsibilities
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Exhibit 6-6: Related and Unrelated Diversification by a Primary Provider Related Diversification Hospital Radiation Treatment Diagnostic Lab Hospice Physician Group Ambulatory Care Long-term Care Home Health Unrelated Diversification Health Care Environment Pharmaceuticals Medical Supplies Insurance Managed Care Medical Schools Others General environment Restaurants Health and fitness Parking lots Shopping Centers Office Building Laundry Outside the Health Care Industry Within the Health Care Industry
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Exhibit 6-8: Patterns of Vertical Integration Among Health Care Organizations Strategic Business Unit Upstream Downstream A B = primary care unit B C D E F G C = urgent care unit D = hospital (inpatient acute care) unit E = skilled-nursing unit F = rehabilitation unit G = home-health unit A = Wellness/health promotion unit 1 2 3 4 5 Solid lines depict fully Internal transfers Dashed lines depict market And external transfers Total integration No integration Vertically integrated Upstream Multi-hospital Vertically integrated Closed System
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Perspective 6 – 3: Focused Factory Tools for Providers of Health Care Services p. 228 Ginter
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  • Spring '11
  • Mrpandey
  • Market Entry Strategies, development ·product development, ·market development ·product, ·Market Development, development market development

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