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Unformatted text preview: standard, a conclusion to the full message: Theres NO JOY, NO PROGRESS, NO ELEGANCE, in paying extra for what should come standard. To bring support to their case, Lexus goes ahead and lists some of the optional features or packages available in the three German brands, but standard in the Lexus vehicles. The message sent is clear and one has to admit, the visual representation is very clever, an interesting marketing approach to online advertising and they make these advertising wars even more appealing to all of us. See the online campaign at Lexus.co.za...
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- Spring '11
- Managerial Accounting