Our customer base mainly consists of people from whom suit shopping is a hassle

Our customer base mainly consists of people from whom suit shopping is a hassle

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Unformatted text preview: Our customer base mainly consists of people from whom suit shopping is a hassle, rather than an enjoyment, and they just want something convenient, serviceable, and cheap. Nothing's interesting or particularly appealing, but everything is at least wearable, comes in a large range of sizes (we get lots of people who wear 46-50 long/extra long and can't find clothing anywhere else), can be tailored quickly, and is readily on sale. I wouldn't shop there on my own prerogative, but the store has its mainstream niche. I agree that there needs to be more knowledge taught to the sales staff, but this is really an epidemic in the retail clothing industry as a whole. I've went into this before, but after applying for a sales job at 30-40 clothing stores of all ranges, I can say confidently that the process does not at all screen for competence or interest in clothing, only retail experience. A say confidently that the process does not at all screen for competence or interest in clothing, only retail experience....
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