Place and Space

Place and Space - Space and Place Audra Dominique Unthank...

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Space and Place Audra Dominique Unthank Business 620- Managerial Marketing Dr. Neil Mathur November 24, 2008
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Overview 1. Maintaining/improving satisfaction and loyalty 2. Encouraging/simplifying repeat purchase 3. Reducing attractiveness of switching
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Victoria Secret’s History Roy Raymond created Victoria Secret in 1977 in very small shop in San Francisco because he wanted a place where buying lingerie would no longer be a chore or embarrassing to either sex. Mr. Raymond had such an overwhelming response to his very first shop that the following year he started a mail order catalogue that provided women and men the opportunity to purchase lingerie in the comfort of their homes. Mr. Raymond recognized the need for classy and elegant women lingerie and apparel that He took the upscale lingerie and apparel firm from the neglected corners of main department stores and put them front and center in thousands of boutiques throughout America. By the late 1980s and 1990s, Victoria Secret made buying lingerie a pleasure that both men and women flocked to the sensuous, sumptuously decorated shops across America to buy sexy innerwear. Victoria Secret became a place where men gladly accompanied their wives or lover and women enjoyed elegant and classy products in every size and shape imaginable. Mr. Raymond’s response to Victoria Secret catalogue was immediate and stunning
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This note was uploaded on 07/07/2011 for the course BUS 600 taught by Professor Lee during the Spring '11 term at Troy.

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Place and Space - Space and Place Audra Dominique Unthank...

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