JetBlue Airways Corporation

JetBlue Airways Corporation - JetBlue Airways Corporation...

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JetBlue Airways Corporation Audra Dominique Unthank Business 630 Dr. Chen May 18, 2009
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1. A. JetBlue’s strategy for success in the marketplace is to provide a major low-cost passenger airline that provides high-quality customer service at low fares primarily on point-to-point routes. B. The company relies primarily on an operational excellence customer value proposition. C. This is evident because of the definition of operational excellence meets the overview of its services to customer, which states that this type of customer service rely on delivering products and services faster, more conveniently, and at a lower price than the competition. The company’s overview states that customers are offered a differentiated product with new aircrafts, low fares, leather seats, 36 channels of free live TV at every seat and reliable performance. 2. A. Some business risks that may threaten the company’s ability to satisfy stockholders expectations are as followed: -failure to successfully implement the company’s growth strategy. -Incurring more fixed obligations threaten the company’s obligation to meet growth strategy and impair their ability to service their fixed obligations. -an increase in maintenance cost with the increase as fleet ages -unable to attract and retain qualified personnel at reasonable costs or fail to maintain the company’s culture.
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JetBlue Airways Corporation - JetBlue Airways Corporation...

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