Week 6 Article Review

Week 6 Article - Missi Varner Article Review Week 6 Trends in Non-store Retailing The article Ive chosen for this assignment is titled Forces

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Missi Varner Article Review Week 6 Trends in Non-store Retailing The article I’ve chosen for this assignment is titled “Forces Driving Change in 2011: From crowd-sourced shopping to accessories to new ways to get green: The 10 trends that will define opportunity next year.” The article was published in Entrepreneur Magazine’s December 2010 issue ( http://www.entrepreneur.com/trends/index.html ) and was written by Jennifer Wang and Kara Ohngren. This article has several points to make, including the changes in demographics making baby boomers again the target of advertising and sales. The most interesting trend though is sales through social networking. The social networking phenomenon grows and with it, opportunities for selling are limitless. Although many of us are still feeling the pinch of the recession, studies pursued by the National Bureau of Economic Research say that our economy has been in recovery mode since June 2009. A major reason this upturn hasn’t been as evident as one might expect is
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This note was uploaded on 07/08/2011 for the course MRKT 5000 taught by Professor Bonosoro during the Spring '09 term at Webster.

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Week 6 Article - Missi Varner Article Review Week 6 Trends in Non-store Retailing The article Ive chosen for this assignment is titled Forces

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