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Unformatted text preview: establish an effective strategy, any competitive advantage is clearly communicated to the target group by the use of the promotional advantages I have against the other companies (Value Chain Analysis, n.d.) Other management concepts that could be applied to this company are the support activities which include: (Value Chain Analysis, n.d.) • Procurement • Technology development • Human resource management: • Firm infrastructure The support activities assist the primary activities in helping the organization achieve its competitive advantage. References Value Chain Analysis: Michael Porter (n.d.). Welcome to Learnmarketing. Retrieved November 7, 2010, http://www.learnmarketing.net/valuechain.htm...
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This note was uploaded on 07/09/2011 for the course BIOLOGY SCIE206 taught by Professor Antoinettegaston during the Spring '10 term at American InterContinental University.
- Spring '10