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5AVolume - 6, Issue- 9, September 2018Volume - 6, Issue- 9, September 2018 |SJIF Impact Factor(2018) : 8.003|EPRA International Journal ofEconomic and Business ReviewResearch PaperIC Value 2016 : 61.33|e-ISSN : 2347 - 9671| p- ISSN : 2349 - 0187KEYWORDS:ISI Impact Factor (2017):1.365 (Dubai)ABSTRACTINFLUENCE OF E-COMMERCE ONBUYING BEHAVIOUR OF CUSTOMERSDr. Hemanth Kumar. S.Associate Professor, CMS Business School Jain University,Bangalore, Karnataka, IndiaDr. Umakanth.SBackground: New technology, high speed internet and increase in web users have leadfirms to promote and enhance images of products and services through web siteGunasekaran (2002). This rise of internet for the past two decades has the lead theconsumers to move towards e-commerce from traditional markets Nisha Gupta (2017).Aim: The primary objective of this research paper focuses on how buying behaviourdiffers from e-commerce markets to traditional markets of a consumer.Methodology: The primary data is collected through a structured questionnaire frompotential consumers of age group of 18 to 45 years with a sample size of 200.Process: A structured questionnaire is developed and validated. It is sent to therespondents via Google form and the response are recorded, validated and analysedfurther for desired resultsAssociate Professor & HOD, Management - CMS - JainUniversity, Bangalore, IndiaBuying Behaviour,Traditional Markets,E-commerce Markets,Alternative Channelsof Marketing forShopping1.INTRODUCTIONThe impact of electronic commerce on procurement, shopping,business collaborations and customer services is so dramaticthat almost every organization is affected. Online shoppingis changing all business functional areas and the importanttasks, ranging from advertising to pay bills. The nature ofcompetition is also drastically changing due to new onlinecompanies, new business models, and the diversity of e-commerce related products and services. E-commerce providesunparalleled opportunities for companies to expand worldwideat a small cost, to increase the market share, and to reducecosts. In this paper main focus is on the major applications ofElectronic Commerce, the issues related to its successfulimplementation and to its failures, and what services arenecessary for its support. Also, this paper will demonstratethe impact of online shopping on various functional areas oforganizations. Online shopping is the buying and selling ofgoods and services or transferring funds or data, over anelectronic network, primarily the internet. These businesstransactions occur business-to-business, business-to-consumer, consumer-to-consumer or consume-to-business.The benefits of Online Shopping include it’s around the clockavailability, speed of access, a wider selection of goods andservices, accessibility and international reach. Its perceiveddownsides include sometimes-limited customer service, notbeing able to see or touch a product prior to purchase, and thenecessitated wait time for product shipping. To ensure the