ecommerce consumer buying behaviour.pdf - IC Value 2016...

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5 A Volume - 6, Issue- 9, September 2018 Volume - 6, Issue- 9, September 2018 | SJIF Impact Factor(2018) : 8.003| EPRA International Journal ofEconomic and Business Review Research Paper IC Value 2016 : 61.33| e-ISSN : 2347 - 9671| p- ISSN : 2349 - 0187 KEYWORDS: ISI Impact Factor (2017):1.365 (Dubai) ABSTRACT INFLUENCE OF E-COMMERCE ON BUYING BEHAVIOUR OF CUSTOMERS Dr. Hemanth Kumar. S. Associate Professor, CMS Business School Jain University, Bangalore, Karnataka, India Dr. Umakanth.S Background: New technology, high speed internet and increase in web users have lead firms to promote and enhance images of products and services through web site Gunasekaran (2002) . This rise of internet for the past two decades has the lead the consumers to move towards e-commerce from traditional markets Nisha Gupta (2017). Aim: The primary objective of this research paper focuses on how buying behaviour differs from e-commerce markets to traditional markets of a consumer. Methodology: The primary data is collected through a structured questionnaire from potential consumers of age group of 18 to 45 years with a sample size of 200. Process: A structured questionnaire is developed and validated. It is sent to the respondents via Google form and the response are recorded, validated and analysed further for desired results Associate Professor & HOD, Management - CMS - Jain University, Bangalore, India Buying Behaviour, Traditional Markets, E-commerce Markets, Alternative Channels of Marketing for Shopping 1 . INTRODUCTION The impact of electronic commerce on procurement, shopping, business collaborations and customer services is so dramatic that almost every organization is affected. Online shopping is changing all business functional areas and the important tasks, ranging from advertising to pay bills. The nature of competition is also drastically changing due to new online companies, new business models, and the diversity of e- commerce related products and services. E-commerce provides unparalleled opportunities for companies to expand worldwide at a small cost, to increase the market share, and to reduce costs. In this paper main focus is on the major applications of Electronic Commerce, the issues related to its successful implementation and to its failures, and what services are necessary for its support. Also, this paper will demonstrate the impact of online shopping on various functional areas of organizations. Online shopping is the buying and selling of goods and services or transferring funds or data, over an electronic network, primarily the internet. These business transactions occur business-to-business, business-to- consumer, consumer-to-consumer or consume-to-business. The benefits of Online Shopping include it’s around the clock availability, speed of access, a wider selection of goods and services, accessibility and international reach. Its perceived downsides include sometimes-limited customer service, not being able to see or touch a product prior to purchase, and the necessitated wait time for product shipping. To ensure the

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