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MKT3401_Exam2_Notes

MKT3401_Exam2_Notes - Joshua Solite MKT 3401*Reminders...

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Joshua Solite MKT 3401 **Reminders: Final Exam is May 3 rd (cumulative: little bit of old material, lot of new) Topics on Exam: 3-24-11 I. 3 Types of Presenters (terms used by the Harvard Business School) A. Showrunner – very good presentation skills, they have it all. i. 3.2% of people ii. What they sometimes lack: Substance . We have to look beyond their “greatness” for some substance. B. Neophyte – average presenters; may have voice quivers but overall, good presentation skills. i. 80% of people C. Artists – artistic, eccentric, different styles of presenting. Quick Tip #1: When applying for a job and doing an interview, make sure you do your RESEARCH ! “It’s not good to go for a job and not even know the name of the company’s CEO/President!” Quick Tip #2: When/if you make a mistake, for example, not remembering the CEO’s name (above), CORRECT IT ! Word travels fast! 3-28-11 II. Presentations Consist of: A. AGM – Attention Grabbing Mechanism B.
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