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Unformatted text preview: -You also need to figure out all of the individuals whom the crisis will affect by identifying all of your stakeholders , whether it be your customers, shareholders, or employees. These are all people who you want to make future investments in your company-(The plan that your company chooses to implement needs to be able to not only correct the current cri) -One other thing that is important is timing , as you dont want your company to respond to the issue too little too late. As you will see later on, this is one of the things that Toyota could have done a little better. But we do feel that their recovery plan worked for them in the end....
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- Summer '08