Crisis Management Presentation Outline

Crisis Management Presentation Outline - a Honesty b...

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Marketing 3401 – Principles of Marketing Dr. Thomas Karam Spring 2011 Crisis Management I. Intro (Joshua) a. Story of Toyota – Introduce the problem. b. Is this the end for Toyota? II. Define Crisis Management (Heather) III. Steps of Effective Crisis Management (Jaworski) – Diagram. a. Identify the problem b. Develop a plan of action c. Recovery IV. Identify the Problem (Tammy)
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Unformatted text preview: a. Honesty b. Communication V. Develop a Plan of Action (Joshua) – Publicly tell company plans. a. Timing b. Identify stakeholders VI. Recovery (Heather) – Letter from president. a. Apology b. Visual sincerity VII. Conclusion (Jaworski) – So, was this the end for Toyota? a. Toyota Recovery Story (Tammy) – Back to the Basics....
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Crisis Management Presentation Outline - a Honesty b...

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