Crisis Management Presentation Outline

Crisis Management Presentation Outline - a. Honesty b....

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Marketing 3401 – Principles of Marketing Dr. Thomas Karam Spring 2011 Crisis Management I. Intro (Joshua) a. Story of Toyota – Introduce the problem. b. Is this the end for Toyota? II. Define Crisis Management (Heather) III. Steps of Effective Crisis Management (Jaworski) – Diagram. a. Identify the problem b. Develop a plan of action c. Recovery IV. Identify the Problem (Tammy)
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Unformatted text preview: a. Honesty b. Communication V. Develop a Plan of Action (Joshua) Publicly tell company plans. a. Timing b. Identify stakeholders VI. Recovery (Heather) Letter from president. a. Apology b. Visual sincerity VII. Conclusion (Jaworski) So, was this the end for Toyota? a. Toyota Recovery Story (Tammy) Back to the Basics....
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Crisis Management Presentation Outline - a. Honesty b....

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