MKT3401_Presentation_Outline

MKT3401_Presentation_Outline - M KT 3401 Presentation Tammy...

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Unformatted text preview: M KT 3401 Presentation Tammy Boone Heather McCray Jaworski Sartin Joshua Solite I. Int roduction A. AGM – B. Story of Toyota I I. Body A. Definition of Crisis Management B. Steps of Effective Crisis Management i . Identify the Problem o Honesty/Transparency Through Communication o Visual Sincerity ii. Develop a Plan of Action o Toyota’s plan of action to restore i ts name. iii. Identify Your Stakeholders o Speak to whom crisis management will affect (customers, shareholders, employees, stake holders, etc.) iv. Apologize o Letter from the president of Toyota (Back to Basics for Toyota a rticle) C. Benefits of Crisis Management i. Maintaining your corporate (company) / personal brand i i. Improvement (trying to say safer products, improved products, etc.) iii. Increased staff awareness of the organization I I I. Conclusion M KT 3401 Presentation A. Is this the end for Toyota? B. Toyota’s Recovery (story) Tammy Boone Heather McCray Jaworski Sartin Joshua Solite ...
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This note was uploaded on 07/10/2011 for the course MKT 3401 taught by Professor Jaber during the Summer '08 term at LSU.

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MKT3401_Presentation_Outline - M KT 3401 Presentation Tammy...

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