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Unformatted text preview: M KT 3401 Presentation Tammy Boone
Joshua Solite I. Int roduction
A. AGM –
B. Story of Toyota
I I. Body
A. Definition of Crisis Management
B. Steps of Effective Crisis Management
i . Identify the Problem
o Honesty/Transparency Through Communication o Visual Sincerity ii. Develop a Plan of Action
o Toyota’s plan of action to restore i ts name. iii. Identify Your Stakeholders
o Speak to whom crisis management will affect (customers,
shareholders, employees, stake holders, etc.) iv. Apologize
o Letter from the president of Toyota (Back to Basics for Toyota
a rticle) C. Benefits of Crisis Management
i. Maintaining your corporate (company) / personal brand
i i. Improvement (trying to say safer products, improved products, etc.)
iii. Increased staff awareness of the organization
I I I. Conclusion M KT 3401 Presentation A. Is this the end for Toyota?
B. Toyota’s Recovery (story) Tammy Boone
Joshua Solite ...
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This note was uploaded on 07/10/2011 for the course MKT 3401 taught by Professor Jaber during the Summer '08 term at LSU.
- Summer '08