AjalaOlabisiMIS677Asg3SP08 - Name_Olabisi Ajala Page 1 of 2...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Name: ___________Olabisi Ajala__________________ Page 1 of 2 MIS 677 – E-Commerce – Spring 2009 Assignment 3 - 10 Points Due by 8:15 pm on Thursday, April 9 th , 2009 Use the above Online Consumer Purchase Model to assess the effectiveness of an e-mail campaign for a small Web site devoted to sales of apparel to the ages 18-26 young adult market in the United States. Assume a marketing campaign of 100,000 e-mails (at 25 cents per e-mail address). The expected clickthrough rate is 15%, the conversion to customer rate is 10%, and the loyal customer retention rate is 25%. The average sale is $60, and the profit margin is 50%. Does the campaign produce a profit? What would you advise doing to increase the number of purchases and loyal customers? (Hint: Web design factors, communications messages) ------------------------------------------------------------------------------------------------------------------------------------------- Question 1 Cost Sending 100,000 emails @ .25 per email -
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 07/11/2011 for the course MIS Dr, bruce taught by Professor Introductiontomis during the Winter '11 term at Our Lady of Holy Cross College.

Page1 / 2

AjalaOlabisiMIS677Asg3SP08 - Name_Olabisi Ajala Page 1 of 2...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online