AjalaOlabisiMIS677EX3SP09 - Name: _Olabisi Ajala_ MIS 677...

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Name: ____________Olabisi Ajala_______________________ MIS 677 – E-Commerce / Spring 2009 / Exam III / Page 1 of 4 MIS 677: E-Commerce – Spring 2009 - EXAM III – 50 POINTS Eight Questions (Note: Some Question may have sub-parts) Instructions: 1. Make sure you use the header feature to insert your name at the top of each page. 2. Type in your answers to each question and save your file using the following name format: LastNameFirstNameMIS677EX3SP09 That is, if your name were Mary Smith you would name your file SmithMaryMIS677EX3SP09 3. Leave one blank line between each question and your answer to that question and leave three blank lines between each answer and the next question. 4. When you have completed your exam spell and grammar check it and save it a final time. Print a copy of your final version and turn in. Submit an electronic copy of the final version of your file via Blackboard. 5. Before you leave please delete your all exam related files from the computer you are working on and empty the Recycle Bin. Questions: 1) It is now obvious that multi-channel retailing is the most profitable way to go. What is multi-channel retailing? List and briefly explain the channels that can be used. Provide a specific example of a company that has achieved multi-channel marketing success. (7 points) Multi-channel retailing can be defined as the delivery of customer propositions via multiple channels with at least some degree of cross channel integration in management, information and service, i.e. in a consistent and coordinated way across all channels. It is the ability for either offline traditional firms to integrate web operations with physical store operations and any other channel for its retailing purposes. It is a company that sells directly to the public via more than one distribution channel. Types of channels: 1) Online order, in-store pickup: This is a type of multi-channel integration where a customer purchases a product online and goes to the store to pick it up. This type of integration eliminates any shipping charges that may be involved and appeals to customers who can drive down to a retail store within minutes. 2) Online order, store directory and inventory: This type of channel integration gives customers a much more open option of placing an order online based on the store’s directory and its inventory availability. 3) In-store kiosk or clerk web order, home delivery: This is a very comfortable type of channel integration where products are made available for purchase in several kiosks or online and then a personal delivery is made by the company themselves. 4) Web order, in-store returns, adjustments: This is another channel integration that can be used. It involves placing orders either online or in-store and there is the capability of making adjustments depending on the nature of one’s order. 5)
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This note was uploaded on 07/11/2011 for the course MIS Dr, bruce taught by Professor Introductiontomis during the Winter '11 term at Our Lady of Holy Cross College.

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AjalaOlabisiMIS677EX3SP09 - Name: _Olabisi Ajala_ MIS 677...

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