STR 581 Wk 2 Mission, Vision, and Values paper

STR 581 Wk 2 Mission, Vision, and Values paper - Strategic...

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Strategic Plan 1 PepsiCo Beverages North America Strategic Plan Carl R. Foster STR 581 May 25, 2011 David Geerinck PepsiCo Beverages North America
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Strategic Plan 2 Mission, Vision, and Values Company Background and History With the merger of two major corporations, Pepsi-Cola and Frito Lay, PepsiCo came into existence in 1965. Tropicana (1998) was added to the family line of products at PepsiCo. In 2001, brought about the merging of Quaker Oats, which also added a company called Gatorade. Pepsi has been around (and assorted other carbonated beverages) for over 100 years. PepsiCo’s brand acquisitions have made it a conglomerate controlling a significant share and brand equity with convenience beverages and foods. The volume of sales expressions are measured at the retail level showing success in manufacturing in part by PepsiCo. PepsiCo’s family of products consists of PepsiCo Beverages North America, PepsiCo International, Quaker Oats North America, and Frito-Lay North America. PepsiCo North America as well as other divisions faces the necessity to change with the demand for healthier product development because of a more health conscious consumer market environment. The Company’s products have been found in schools, vending machines, small and large grocery stores, and other distribution channels. The focus for this paper is the Mission, Vision, and Values of PepsiCo Beverages North America. PepsiCo (referred to as the company) sells their brands and products in Canada and the United States. Product lines include carbonated soft drinks (soda pops), ready to drink teas, Gatorade (isotonic sports drinks), Propel, enhanced water, bottled water (Aquafina), and juices (Dole, Sobe’, Tropicana). Besides producing and selling the finished products, the company produces for distribution, concentrates for licensed distributors. Strategic partnerships have developed with companies such as Lipton and Starbucks. Mission Statement:
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Strategic Plan 3 The company’s mission statement states, “We aspire to make PepsiCo the world’s premier consumer Products Company, focused on convenient foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive to act with honesty, openness, fairness, and integrity.” An improvement using core ideology is the addition of core values leading to a greater sustainability for all stakeholders, a brighter future with enhanced transparency, and greater social responsibility. Values: The company’s values are, “Sustained Growth, Empowering People, and Responsibility and Trust. The company’s values statement states, sustained growth is fundamental to motivating and measuring our success. Our quest for sustained growth stimulates innovation, places a value on results and helps us understand whether actions today will contribute to our future. It is about
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This note was uploaded on 07/11/2011 for the course STR/581 MBAA0I5NW8 taught by Professor Behling during the Spring '10 term at University of Phoenix.

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STR 581 Wk 2 Mission, Vision, and Values paper - Strategic...

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