Strategic Plan 2
Mission, Vision, and Values
Company Background and History
With the merger of two major corporations, Pepsi-Cola and Frito Lay, PepsiCo came into
existence in 1965.
Tropicana (1998) was added to the family line of products at PepsiCo. In
2001, brought about the merging of Quaker Oats, which also added a company called Gatorade.
Pepsi has been around (and assorted other carbonated beverages) for over 100 years. PepsiCo’s
brand acquisitions have made it a conglomerate controlling a significant share and brand equity
with convenience beverages and foods. The volume of sales expressions are measured at the
retail level showing success in manufacturing in part by PepsiCo. PepsiCo’s family of products
consists of PepsiCo Beverages North America, PepsiCo International, Quaker Oats North
America, and Frito-Lay North America. PepsiCo North America as well as other divisions faces
the necessity to change with the demand for healthier product development because of a more
health conscious consumer market environment. The Company’s products have been found in
schools, vending machines, small and large grocery stores, and other distribution channels.
The focus for this paper is the Mission, Vision, and Values of
PepsiCo Beverages North
America. PepsiCo (referred to as the company) sells their brands and products in Canada and the
United States. Product lines include carbonated soft drinks (soda pops), ready to drink teas,
Gatorade (isotonic sports drinks), Propel, enhanced water, bottled water (Aquafina), and juices
(Dole, Sobe’, Tropicana).
Besides producing and selling the finished products, the company produces for
distribution, concentrates for licensed distributors. Strategic partnerships have developed with
companies such as Lipton and Starbucks.