queste - Click to edit Master subtitle style Spring 2011...

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Unformatted text preview: Click to edit Master subtitle style Spring 2011 European Tours Proposal Ellen Latsky Tour Developer-Europe Quest Specialty Travel Tour Development Goals Focus on significant experiences Preserve QST values l Price tours reasonably l Create learning 2 2 Tour Strategy Objectives Provide low cost tours Use local transportation l Provide educational experiences Have meaningful cultural exchanges l Utilize local knowledge of geopolitical history 3 3 Aim Higher Development Process 1 2 3 4 Rep ort Requ Rese arch Revi ew Focus Group Data Analyzed { B 7 3 9 D 9 C 1 -6 5 D 5 -4 A 7 1 -B 2 7 -4 9 D E 6 1 A 4 7 8 D } TRENDS { 8 2 0 B 9 A D -9 1 C 9 -4 B 2-8 1 D 0 -E C 6 0 A 6 A 7 E D } MAJOR FINDINGS { 2 8 0 6 3 4 F -C E A 4 -4 B A 5 -A 7 1 6 -0 6 0 8 0 4 D 7 8 5 } CONCLUSIONS 5 5 Focus Group Analysis-Trends Trends for American Tourists Concern for safety a high priority Middle East and Asian travel less popular European destinations more popular than Pacific Islands Trip destination correlated to trip length 6 6 Focus Group Analysis-...
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queste - Click to edit Master subtitle style Spring 2011...

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