BUS 257assign2 - Pg 173: 1) I think that it represents the...

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Pg 173: 1) I think that it represents the planning model of advertising theory. They really didn’t seem, at least according to the case study, to utilize as many advertising mediums as they could have though, which could have helped to take advantage of the marketplace considering they were first out of the gate until competitors started to arise (like Sony’s device). 2) The leverage point for the Kindle should be to elaborate how you now can take hundreds of books with you anywhere, anytime at the push of a few buttons. Its convenience and fresh technology use should also help as a leverage point to consumers who have longed to have the ability that the Kindle provides for them. 3) I think logic would be probably one of the most effective appeal methods for the Kindle’s promotional purposes. It makes sense to purchase a device, if you are an avid reader, that will allow you to obtain free and purchased digital copies of books and other media to a device specifically designed for that purpose. Its convenience is obviously another appeal that could be used in its promotion. No longer will you have to carry many books, or have the chance to see those books
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This note was uploaded on 07/12/2011 for the course BUS 101 taught by Professor Noname during the Spring '11 term at Albany State University.

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BUS 257assign2 - Pg 173: 1) I think that it represents the...

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