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BUS 257hw3 - HW Assignment 3 CH 8 CTE 1 Product Television...

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HW Assignment 3 CH 8 CTE: 1) Product Television Radio Newspaper Magazine Outdoor Internet Other Movie 40% 15% 15% 10% 5% 10% 5% Restaurant 35% 20% 15% 5% 5% 15% 5% Clothing 30% 15% 15% 15% 5% 15% 5% Jewelry 30% 20% 20% 10% 5% 10% 5% Nightclub 20% 20% 15% 10% 10% 15% 10% 2) Companies would pay that much for advertising in Times Square because it is one of the richest areas in the world for advertising success. The sheer amount of people that filter through Times Square every day is staggering, and submitting so many people to one of your company’s billboards can draw business to you. Outdoor advertising is one of the oldest forms of advertising and using your media in one of the most popular tourist spots in the world can only be extremely useful for your company’s advertising success. The obvious advantage to having an advertisement in a place like Times Square would be the huge amount of exposure for your product because of the sheer volume of possible consumers that have access to it. A drawback could be that there is a very short exposure time for your advertisement to be seen.
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