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IntMgmntmod1 - International Management Module 1 Case Study...

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International Management Module 1 Case Study: Coca-Cola 1) Coca-Cola was accused by activists and trade union groups of violent labor practices, specifically hiring death squads to intimidate and kill workers and union leaders in its bottling facilities in Columbia. In India, the company was accused of distributing fertilizer with toxic chemicals to many of the regions’ farmers. They also were found to have a harmful pesticide residue in their drink products distributed in India as well. 2) I believe the boycott was justified by the activists and unions, if they believe the allegations against the company to be true. Who would want to endorse a company that takes such a violent and unethical approach to business tactics? It could definitely have an impact on the company in the long run. Other businesses and universities may join the boycott, and losing the money from two of the biggest universities (NYU & U of Michigan) would never be a good thing. Coca-Cola should look into how it can fix these
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