stratmgmntproj2 - AT&T and the Cellular Communications...

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1 AT&T and the Cellular Communications Industry SWOT Analysis Strategic Management
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2 Every company has many strengths, weaknesses, opportunities and threats within the industry they are functioning in. In an industry such as cellular communications, which has so much competition, a company in this industry needs to know all of these parts of its business. AT&T has been a leader in the industry and has many areas in which it can evolve, improve and prepare for. This paper will elaborate AT&T has strengths that help to keep them as one of the top two providers in the cellular communications industry. They are currently the United States’ largest providers of broadband service. They have established an extremely capable wireless network with International Mobile Telecommunications-2000 cellular coverage, better known as 3G. They have established a large consumer base from their popular brand
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stratmgmntproj2 - AT&T and the Cellular Communications...

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