ASSIGNMENT _MONSANTO - Introduction Monsanto Corporation...

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Introduction Monsanto Corporation Monsanto is an agricultural company. Farmers around the world use their innovative products to produce more while conserving more. They help farmers to grow yield in a sustainable way and to reduce agriculture's overall impact on our environment. Their business is defined by their seeds-and-traits strategy, so they are constantly looking at new ways to maximize the potential of seed for farmers – both its yield and the technology used to protect that yield. Their work provides farmers with fresh ways to get more out of each seed. Farmers use their seed-based products to help them protect their harvest from weeds and insects, and produce healthier, more abundant foods, more nutritious animal feeds, better quality fiber and renewable fuels. Their business works to meet the needs of farmers through two business segments: Seeds and Traits Corn, cotton, wheat and oilseeds In-the-seed traits that protect against bugs and weeds Vegetables and fruit seeds Agricultural Productivity Crop protection products for farms, public spaces and gardens Monsanto Leading Brands Monsanto offers farmers more choices than any other company in the industry. Its unique approach to serve farmer- customers allows them to buy traits and seeds in the brands they want, however they want to purchase them. In each of their core crops, they are reaching the market through multiple channels. The largest field areas are the USA (64 million hectares). About Fourteen million farmers use GM plants worldwide. The majority of these are in developing nations (13 million). Monsanto produces leading seed brands in large-acre crops like corn, cotton, and oilseed (soybeans and canola), as well as small-acre crops like vegetables. They also produce leading in-the-seed trait technologies for farmers that are aimed at protecting their yield, supporting their on-farm efficiency and reducing their on-farm costs. As a company, they remain committed to broadly licensing their seed and trait technologies to 1
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other companies throughout the world. This approach ensures that farmers can access their products in the varieties that mean the most to their farm. Some of their leading North American brands are: Genetically modified foods are foods that have had their DNA altered through genetic engineering. Genetic engineering involves inserting genes from one species into the DNA of another species. These new genes will result in different traits being expressed in that food. Some examples of genetically modified foods include wheat, corn, tomatoes, potatoes, rice, barley and many others. The major GMO crops worldwide are Soya, Maize, Rapeseed, Cotton, its Global cultivation areas, in millions of hectares. Monsanto’s current marketing strategy, in the developing as in the developed world, revolves around the promotion
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This note was uploaded on 07/12/2011 for the course BUSINESS 403 taught by Professor Jassica during the Spring '11 term at Seneca.

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ASSIGNMENT _MONSANTO - Introduction Monsanto Corporation...

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