Ciroc Media Plan

Ciroc Media Plan - Croc Media Plan Advertising 3351 Media...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
Cîroc Media Plan Advertising 3351 – Media Planning Authored by: Stacy Blakley and Macy Pruitt Table of Contents
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Executive Summary Situation Analysis Consumer Insights Marketing Objective Brand Analysis Strengths, Weaknesses, Opportunities and Threat Analysis Media Plan Media Expenditure Target Audience and Media Mix Objectives & Strategies Budget Flowchart Executive Summary Summarize the problem Ciroc is facing, how we will address this problem and how it will make a difference to the Ciroc brand.
Background image of page 2
Situation Analysis Discuss current marketing situation. Research List research we did (primary and secondary) Findings List our findings Consumer Insights
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Lifestyle Discuss the lifestyle of Ciroc users (education, activities, appearance, etc.) Socio Cultural Influence Discuss the cultural norms, and activities of Ciroc users Usage, Purchase Behavior and Perception Heavy/Light users? Loyal customers? Brand Switchers?
Background image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 8

Ciroc Media Plan - Croc Media Plan Advertising 3351 Media...

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online