Astro Malaysia Holdings Bhd.docx - Astro Malaysia Holdings Bhd Astro Malaysia Holdings Bhd was incorporated as privately owned company in June 1

Astro Malaysia Holdings Bhd.docx - Astro Malaysia Holdings...

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Astro Malaysia Holdings Bhd Astro Malaysia Holdings Bhd was incorporated as privately owned company in June 1, 1996,operated under MEASAT satellite system to broadcast the digital direct service into thecustomer. As an entertainment company, Astro Malaysia listed on the main market ofthe Bursa Malaysia Securities Berhad on 21 September 2012. During the prospectussession, Astro uphold 70.8% which owned by Astro, meanwhile the remaining sharesare held by institutional shareholder including cornerstone investor-high net worthshareholder and retail shareholder. Astro’s is now stands as the consumer and content leader in Malaysia andASEAN, focusing on 4 pillars as the main core businesses in entertainment purpose, forinstance on watch, listen, read and shop services where offered into the publicconsumers. Malaysian people are embraced with a multi-tainment 360O as the positiveapproach of Astro in wrapped up the diversity of Malaysian people where anentertainment is approaching the multidimensional and multicultural approach toenhance the lives of all Malaysians into a whole new level of multimedia purpose. Multi-tainment 360O encompass of all varieties Astro’s products e.g Astro Television, AstroRadio, Astro Entertainment, Astro Digital Publications and Astro Digital and Astro Shop. Astro Malaysia Holdings Berhad is a leading integrated consumer media entertainment group in Malaysia and Southeast Asia with operations in 4 key areas of business, namely Pay-TV, Radio, Publications and Digital Media. Astro Malaysia Holdings Sdn Bhd is a company incorporated in Malaysia with its principal place of business at the Administration Building of the All Asia Broadcast Centre, located in Technology Park Malaysia. 1
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The Marketing Mix The marketing mix is one of the most famous marketing terms. The marketing mix is the tactical or operational part of a marketing plan. The marketing mix is also called the 4Ps and the 7Ps. The 4Ps are price, place, product and promotion. The services marketing mix is also
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