h&m.pdf - The company was founded by Erling Persson in 1947 when he opened his first shop in V\u00e4ster\u00e5s Sweden The shop called Hennes(Swedish

h&m.pdf - The company was founded by Erling Persson in...

This preview shows page 1 - 6 out of 12 pages.

The company was founded by Erling Persson in 1947, when he opened his first shop in Västerås, Sweden. The shop, called Hennes (Swedish for "hers"), exclusively sold women's clothing. A store was opened in Norway in 1964. In 1968, Persson acquired the hunting apparel retailer Mauritz Widforss, which led to the inclusion of a menswear collection in the product range and the name change to Hennes & Mauritz. The company was listed on the Stockholm Stock Exchange in 1974. Shortly after, in 1976, the first store outside Scandinavia opened in London. H&M continued to expand in Europe and began to retail online in 1998 when it was able to buy the domain hm.com from a company called A1 in a non-published domain transaction. The two-letter domain was registered in the early 1990s, but data on the first registration is lost. The opening of the first U.S. store on 31 March 2000, on Fifth Avenue in New York marked the start of the expansion outside of Europe. In 2008, the company announced in a press release that it would begin selling home furnishings. Initially distributed through the company's online catalog, there are now H&M Home stores located internationally. Following expansion in Asia and the Middle East and the launch of concept stores including COS, Weekday, Monki, and Cheap Monday, in 2009 and 2010, branding consultancy Interbrand ranked the company as the twenty-first most-valuable global brand, making it the highest-ranked retailer in the survey. Its worth was estimated at $12 16 billion. H&M operated 2,325
Image of page 1
stores at the end of 2011, and 2,629 stores at the end of August 2012. Its 3,000th store opened in September 2013 in Chengdu, China.
Image of page 2
Social Media H&M is headquartered in Stockholm, Sweden and has 4 office locations across 2 countries
Image of page 3
Brand H&M H&M offers good quality and sustainable fashion at affordable prices. It makes both the latest in fashion and lasting classics that can be worn year after year. The brand makes a wide range of products including sportswear, underwear and cosmetics, accessories and shoes, as well as home textiles and decorative items. This product range is refreshed and updated continuously. In 2015, it also launched a new product line of beauty and make up products named H&M beauty.
Image of page 4