BSP3001 UnileverCase.pdf - UNILEVER CASE ANALYSIS Presented by Chun Wai Daryl Gabriel Minh Kai Wen Song Yu PRESENTATION OUTLINE Company Analysis

BSP3001 UnileverCase.pdf - UNILEVER CASE ANALYSIS Presented...

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UNILEVER CASE ANALYSIS Presented by: Chun Wai, Daryl, Gabriel, Minh, Kai Wen, Song Yu
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PRESENTATION OUTLINE Company Analysis Industry Analysis Presentation Focus: Strategic Change Pre-Polman Unilever Polman Changes Post-PolmanAnalysis Recommendations Conclusion
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COMPANY ANALYSIS
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BRIEF HISTORY Source: Youtube
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CORPORATE CULTURE Innovation Collaboration
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PURPOSE Health & Well Being Improving human health through brands Environmental impact Lower pollutants emitted from manufacturing Enhancing livelihoods Fairness in workplace, empowerment of women
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VISION
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PRODUCT PORTFOLIO Fast Moving Consumer Goods (FMCG) Consumer defensive stock
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PRODUCT PORTFOLIO 36% 27% 19% 18% Revenue Personal care Foods Refreshment Home care
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BUSINESS MODEL R & D Innovation in products, both in formulation and packaging How would you innovate?
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BUSINESS MODEL - INNOVATION Innovation in Packaging Design!
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BUSINESS MODEL - MARKETING Stems from their innovation in formulation Excellent marketing for brands, won accolades at Cannes for their campaigns
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BUSINESS MODEL IS R&D SUFFICIENT? Unilever products difficult to licence Unilever commands lower margins, IP protections ARM
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BUSINESS MODEL MANUFACTURING CORE CAPABILITY Possesses manufacturing plants worldwide Distribution handled by regional partner network to supermarket chains & independent grocers
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COMPETITIVE ANALYSIS
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UNILEVER’S MAIN COMPETITORS P&G 2013 Revenue: USD$84.17 billion 2013 number of employees : 121,000 Nestle 2013 Revenue: USD$99.41 billion 2013 number of employees: 333,000 Similar FMCG operations and product categories and sustainability plans Recently announced to drop 100 brands to concentrate on the remaining 85 brands. Biggest food company in the world by market capitalization Main shareholder in L’Oréal
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UNILEVER’S MAIN COMPETITORS “We don’t see Proctor & Gamble as our toughest competitor. […] Most of our competitors in the emerging markets are regional players.” -Paul Polman, CEO of Unilever, in a FT article on Jul 30th
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CLASS DISCUSSION All three companies place huge emphasis on their global sustainability plan. However, for Unilever, products are individually branded. Consumers know very little of the company behind the product. Should Unilever put forward its company brand in order to improve the success of its sustainability program?
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SWOT ANALYSIS Strengths - Presence in high-growth markets - Operates its own manufacturing plants for greater flexibility Weaknesses -Ranking as employer -Product recalls Opportunities - Integration of technology in business model - Acquisitions in emerging markets Threats - Strong local competitors -Currency variance risks -Counterfeit market
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PORTER’S FIVE FORCES Porter’s Five Forces Threat of substitute: High Threat of new entrants: Very High Industry Rivalry: Very High Supplier’s bargaining power: Low Buyer’s bargaining power: Relatively low
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