Lifebuoy_PGP10232.docx - LIFEBUOY DECISION SHEET Shweta Kumari PGP10232(Sec-D Problem statementTo double the sales of the company in 5 years to improve

Lifebuoy_PGP10232.docx - LIFEBUOY DECISION SHEET Shweta...

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LIFEBUOY DECISION SHEET Shweta Kumari PGP10232 (Sec-D) Problem statement- To double the sales of the company in 5 years to improve the health of 1 billion people by 2015 Recommendations – Use of data analytics to drive its campaign rather than emotions Organising workshops to promote the product Increase the price to meet the cost of production as it has good market share
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  • Summer '18
  • Marketing, use of data analytics, Shweta Kumari

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