Assignment 1 (20%) _ Le Ha Nhi.docx - Họ và tên Lê Hà Nhi Mã sinh viên 11183799 Lớp Quản trị Kinh doanh Quốc t� CLC 60A PRINCIPLES OF

Assignment 1 (20%) _ Le Ha Nhi.docx - Họ và tên Lê Hà...

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H và tên: Lê Hà Nhi Mã sinh viên: 11183799 L p: Qu n tr Kinh doanh Qu c t CLC 60A ế PRINCIPLES OF MARKETING ASSIGNMENT 1 (20%) 1. The differences between Political and Legal Environment? Political environment Legal Environment - These factors are all about how and to what degree a government intervenes in the economy or a certain industry. - Political factors include government policy, political stability or instability, corruption, foreign trade policy, tax policy, labour law, environmental law and trade restrictions. - Political refers to attitudes and approaches. - Political may represent influences, restrictions or opportunities, but they are not mandatory. - These factors include health and safety, equal opportunities, advertising standards, consumer rights and laws, product labelling and product safety. - Legal factors include more specific laws such as discrimination laws, antitrust laws, employment laws, consumer protection laws, copyright and patent laws, and health and safety laws. - Legal factors are those which have become law and regulations. - Legal needs to be complied with. *For example: 1
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- The political factors of Vinamilk: Vietnam is a country with stable political system, without racism, war or terrorism. The government always support and create favorable condition, supportive policies for companies to develop Vietnam is mixed economy so government still plays a major role in the market. Vietnam government decrease the foreign trade barrier to attract more investment from abroad, especially the government has more tax policy to support the milk industry. - The legal external factors of Vinamilk: Vinamilk must ensure the production, which are safety and health for customer by using modern system. Company should follow the rule of food safety not only in Vietnam but also others organization in global. Vietnam has many different tax rates so it will make difficult for any company. It also affects on the price decision of company. Recently, government applied the ceiling market price for baby milk under 6 years old. 2. Suppose Walmart has plan to open its restaurant chain in Vietnam in 2020. The company’s doing some Marketing Audit including evaluating Macro- 2
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environment and Micro-environment of fast food industry in Vietnam. Design a Marketing Audit (Macro-environment and Micro-environment) for Walmart. MARKETING AUDIT for WALMART 1. Micro-environment 1.1. The company Walmart Inc. is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores, headquartered in Bentonville, Arkansas. The company was founded by Sam Walton in 1962 and incorporated on October 31, 1969. It also owns and operates Sam’s Club retail warehouse. As of January 31, 2020, Walmart has 11,503 stores and clubs in 27 countries, operating under 56 different names.
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